Online Metrics Done Wrong Part 1 — Tracking Cookies
Posted by: Pete Horadan So we’ve been making the point all along that Demand Rating™ provides a new lens on subscriber loyalty. Realistically though, the usefulness of behavioral analytics or web...
View ArticleOnline Metrics Done Wrong Part 2 — Tracking IP Addresses
Posted by: Pete Horadan Last week, we looked at the serious acurracy issues associated with using cookies to track visitor behavior and engagement. This week we’ll explore the accuracy of another...
View ArticleDemand Ratings™ Done Right Part 1 — Signature Algorithms
Posted by: Pete Horadan I talked earlier about the insufficiencies of current tracking approaches and their impact on behavioral analytics. Let’s now talk about how it should be done—how we do it here...
View ArticleDemand Ratings™ Done Right Part 2 — Device, Biometric and Network Signatures
Posted by: Pete Horadan So I’ve laid the foundation for the idea of unique signatures, now let’s look at them in more detail. On the access side, we start by creating a Device Signature for each...
View ArticleFinding Meaning in Engagement Metrics
Posted by: Matt Shanahan I am never surprised when someone says they measure subscriber loyalty only to learn they are really measuring engagement. How and why a subscriber engages can be a loyalty...
View ArticleCapacity: A Required Dimension in B2B Metrics
Posted by: Matt Shanahan Subscriber loyalty is a relative measure. More is better, and less is worse. To qualify the level of subscriber loyalty, you compare that subscriber’s loyalty metric to all...
View Article3 Metrics Publishers Must Manage to Optimize Revenue
Posted by: Matt Shanahan Managing capacity, load and yield are critical to optimizing revenue and profits. Airlines, hotels, rental car agencies, and others have employed revenue optimization...
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